New and used cars and transport vehicles

New and used cars and transport vehicles

The Car Business entails the sale of eight attractive brands of new and used cars and transport vehicles. It accounts for 77 per cent of Bilia’s turnover and 28 per cent of earnings. The operational margin in 2019 amounted to 1.5 per cent.


Market and business environment

The market for new cars remained at a historically high level during 2019, although slightly below the previous two years. Demand for used cars was very strong, and for the first time more used cars than new cars were delivered.

In Sweden, sales of electric and hybrid cars increased in 2019, which is related to new tax regulations aimed at increasing the proportion of eco-friendly vehicles on Sweden’s roads. In Norway too the demand for electric cars remained high, also as a result of tax regulations. In Germany, there continues to be stiff competition among the domestic brands for new cars. In Belgium and Luxembourg the market remained strong overall in 2019, but the premium segment that includes BMW saw somewhat weaker development.

Sales of new cars are expected to remain at historically high levels in 2020, if slightly lower than in the previous three years. The slowing of the prevailing economic boom may impact negatively on sales of new cars, but may also have the opposite effect on sales of used cars, which tend to improve in a market with lower new car sales.

Share of Bilia's turnover and earnings 2019


Share of net turnover


Share of operational earnings

The business area includes:

  • Sales of new and used cars

  • Accessory sales

  • Financing and insurance

Our brands:









Read more about

About us

We are one of Europe´s largest car dealers and we offer service, financing, insurance and sales of new and used cars.

Read more
About us

Bilia in brief

Get a quick overview of who we are and our history

Read more
Bilia in brief

Goals and strategy

Find out how we create value for our customers, our goals and how we plan to grow in the future.

Read more
Goals and strategy