Services that simplify car ownership

The Service Business includes services and concepts that simplify car ownership throughout a car’s life cycle. These encompass car servicing and repairs, spare parts, wheel storage, wheel sales, rim repair, glass repair and replacement, car dismantling, in-store and online sales.
With its Service Business offering, Bilia stays with the car and its owner throughout the car’s life cycle. It is part of our business where demand for our services remains relatively unaffected by economic fluctuations. Even in times of economic uncertainty, customers continue to take care of their cars.
Market and business environment
The Service Business’s services and concepts follow the car and its owner throughout the vehicle’s life cycle. It is an operation where the demand for our services is relatively unaffected by economic fluctuations. Even in times of economic uncertainty, our customers continue to take care of their cars.
There is a large and stable car fleet with high demand for service. The rapid technological development of today’s cars means that the need for service is high and requires advanced technological expertise. Repairs have also become more extensive due to the increasing share of electronics in cars over the past decade.
The car fleet in our operating countries has remained at a stable and healthy level in recent years. In Sweden, the fleet today consists of a larger share of older cars, due to lower new‑car sales and higher export volumes in recent years. Historically, the cars that have been the most loyal customers in our Service Business have been between 0 and 6 years old and belonged to the brands for which we are authorised to sell new cars. Through our strategic focus on used cars of all brands older than 6 years, we now also have access to a larger fleet of vehicles, contributing to a broader market for our Service Business.
The cars we currently service are predominantly powered by fossil fuels. The share of electric vehicles in the fleet is increasing but still represents a smaller portion. In 2025, about 8 per cent of the fleet in Sweden consisted of electric cars, while the corresponding figure in Norway was 32 per cent. Comparable data is not available for Belgium and Luxembourg, but the share of electric cars is estimated to be around 3 per cent. The growing number of electric vehicles in our Service Business requires new skills and new equipment in our facilities. We continuously ensure that our employees are trained and that our facilities are updated to handle the new technology in the best possible way. Upgrades of equipment and workshops will be required, which is expected to result in continued consolidation of the number of players in the market. Bilia intends to be part of the future consolidation of the market.
Share of Bilia's turnover and earnings 2024
23%
Share of net turnover
74%
Share of operational earnings
The business area includes:
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Service centres
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Damage centres
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Spare parts
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Stores and online sales
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Wheel centres
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Glass centres
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Servicing
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Car dismantling

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About us
Bilia is one of Europe’s largest full-service suppliers for everything related to car ownership and we offer service, financing, insurance and sales of new and used cars.
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Our offer
Bilia has three business areas, Service, Cars and Fuels. We are located in four markets with several strong brands.
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Goals and strategy
Find out how we create value for our customers, our goals and how we plan to grow in the future.
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