Goals and strategy

Bilia's financial goals are: 

1. Total yearly growth higher than 5 per cent during a business cycle

The total growth includes organic growth and growth through acquisitions and divested operations. The total growth over the last five years amounted to an average of 6 per cent for 2023 and since 2013 the reported turnover has increased by more than 100 per cent.

2. Operating margin over 5 per cent during a business cycle

The operating margin 2023 amounted to 3.7 per cent and during the last five years to an average of 4.7 per cent.

3. Net debt in relation to EBITDA, excluding IFRS 16, over time max 2.0 times

Net debt in relation to EBITDA during 2023 amounted to 1.3 times and has for the last few years varied between –0.2 (positive net debt) to 1.3 times.

4. Dividend share of at least 50 per cent of profit per share

The dividend share in the Board's dividend proposal for 2023 amounted to 65 per cent, and in the past five years the dividend averaged 59 per cent of
earnings per share.

Bilia’s sustainability goals are:

Sustainable growth

a. Customer satisfaction should be 3 percentage points higher than the industry average for each brand and country.

The work towards having satisfied customers has been a goal for several years. There are clear ways to work thanks to specific processes, work practices, and deviation follow-up that enable us to meet our customers' needs in the best possible way. In 2023, customer satisfaction was 2.1 percentage points higher than the industry average for each brand and country. To achieve our goal, we continue to work on improvement activities, especially for our newly acquired operations.

b. The proportion of women in sales operations should exceed 30 percent

Bilia believes that a balanced gender distribution has a positive effect on both the work environment and profitability. We aim to increase the proportion of women and focus, as a first step, on the proportion of women in our sales activities. In 2023, the proportion of women in sales activities increased from 16 to 17 percent.

Circular Business Model

The usage of used spare parts related to damage cases should reach to 12 percent in Sweden by 2028.

The goal is linked to our circular business model and aims to increase the usage of used spare parts to better utilize the car at the end of its lifecycle. The objective is for the proportion of used spare parts for damage cases in Sweden to reach 12 percent by 2028. In 2023, the proportion of used spare parts amounted to 7.5 percent, up from 6.0 percent the previous year. Efforts are underway to determine when and how Norway and Western Europe will be included in the goal.

Caring for people

The proportion of engaged employees should exceed the benchmark.

The proportion of engaged employees is an important component in our internal strategy to have proud employees and satisfied customers. During 2023, we had a higher share of engaged employees than benchmark. In connection with the launch of BiliaPulsen in Sweden, different indicators are used in our countries. Sweden: 8.4 compared to the benchmark of 8.0. Norway and Western Europe: 86 compared to the benchmark of 81.

Care for the environment

a. Contribute to lower climate impact for Bilia’s customers through our products and services.

Since the launch of the goal in 2022, Bilia has worked to identify which of our services have scientific grounds for reducing climate impact. We aim to provide clear and transparent information to all our customers on how they can reduce their climate impact through their choice of car and services.
 

b. Reduced environmental impact caused by our own operations.

To reduce our environmental impact, Bilia has decided to phase out fossil fuels from our internal transport and heating, reduce our energy consumption, and increase the share of renewable energy in Norway while exploring the possibilities of doing the same in Sweden.