Growth strategy

Our goal will be achieved partly by acquiring companies, and partly through organic growth.

Growth strategy

One of our financial targets is to grow more than 5 per cent over a business cycle. We are doing this through organic growth and acquisitions. Between 2012 and 2023, turnover more than doubled from SEK 17.7 Bn to SEK 38.5 Bn and the number of employees increased by almost 50 per cent.

Strategy for the future

Growth through acquisitions

In light of the ongoing consolidation in the industry, we see good opportunities to create continued growth through future acquisitions in areas of strategic importance to us. We want to continue to grow, primarily with our existing car brands, but we are also open to further additions to our car brand portfolio. We want to make acquisitions in Sweden, Norway, Luxembourg and Belgium, but acquisitions in other European countries may also be of interest. Our aim is also to grow the Service Business by making acquisitions in new areas of operation.

Organic growth

The automotive industry is characterised by change where sustainability is a driving factor. We are continuously striving to develop and improve our business so that it meets today’s requirements regarding sustainability and services. Our active work to improve and develop the business also ensures that we maintain profitability in the best way. We are continuing to work
on our MobiliaCare operational area, which focuses on products and services
that are common to all car brands. MobiliaCare currently covers car glass, spare parts recycling, car dismantling, used cars, bodywork and paintwork, wheels and tyres, wheel storage and rim repair.

We want to increase the percentage of used spare parts from car dismantling at our repair workshops, thus contributing to more sustainable utilisation of the vehicle throughout its life cycle. As society’s focus on circularity increases, there will be even greater demand for used spare parts. MobiliaCare is about repairing and thus maintaining instead of buying new.

We want to continue to grow our sales of used cars via Bilia Outlet in Sweden and Norway. We see opportunities here for further sales of services needed by owners of older used cars, regardless of the brand. 

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About us

Bilia is one of Europe’s largest full-service suppliers for everything related to car ownership and we offer service, financing, insurance and sales of new and used cars.

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About us

Trens in the business

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Trens in the business

Our offer

Bilia has three business areas, Service, Cars and Fuels. We are located in four markets with several strong brands.

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Our offer