Growth strategy
Our goal will be achieved partly by acquiring companies, and partly through organic growth.

One of our financial targets is to grow more than 5 per cent over a business cycle. The average reported growth over the past five years has been 6 per cent, and from 2013 to 2025 our revenue has more than doubled from SEK 17.7 billion to SEK 40 billion, while the number
of employees has increased by nearly 50 per cent. During this period, we have grown roughly equally through organic growth and acquisitions.
Strategy for the future
Growth through acquisitions
Bilia has a broad and well-established base as regards car brands, service centres and geographical presence. Over the past decade we have made about 45 acquisitions, which have entailed expansion into new countries, new car brands and new service areas. In light of the ongoing consolidation in the industry, we see good opportunities to create continued growth through future acquisitions in areas of strategic importance to us. We want to grow in Sweden, Norway, Luxembourg and Belgium, but other European countries may also be of interest should the right kind of opportunity arise. Our aim is also to grow the Service Business by making acquisitions in new areas of operation.
Well-planned, strategically suitable acquisitions contribute to organic growth through our focus on efficiency and improvement, especially within the Service Business.
Organic growth
Our ongoing efforts to improve and develop the existing business ensure that we can grow organically in the best way possible, while maintaining profitability and meeting the latest sustainability requirements. We continue to work with all our existing operations in both the Service Business and the Car Business to improve and streamline them.
One of our sustainability targets is for the use of used spare parts linked to repair jobs to reach 12 per cent in Sweden by 2028. We want to increase the percentage of used spare parts from car dismantling at our repair workshops, thus contributing to more sustainable utilisation of the car throughout its life cycle. As society’s focus on circularity increases, there is expected to be greater demand for used spare parts.
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About us
Bilia is one of Europe’s largest full-service suppliers for everything related to car ownership and we offer service, financing, insurance and sales of new and used cars.
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Our offer
Bilia has three business areas, Service, Cars and Fuels. We are located in four markets with several strong brands.
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