Markets

After several years of cutbacks, Bilia reported the best earnings in the company’s history. The company went from being on the defensive to taking the offensive with a new marketing campaign called All the Way.

New car sales increased and a total of 35,179 new vehicles were delivered in 2010, which is 37 per cent more than in 2009.

In response to the poorer market situation, it was decided early in 2008 to take steps to reduce costs and tied-up capital.  In a much better market situation in 2010, Bilia was able to reap the benefits of the previous cutbacks.

The new approach to handling used cars that was implemented in early 2009 was successful in 2010 as well, and the used car business showed a profit for the second year in a row. A better market situation, along with improved earnings, permitted increased spending on market communications.

The market situation improved during the year on all of Bilia’s markets. Industry analysts predict that the passenger car markets in 2011 will be on a par with the situation in 2010.