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Business concept and strategies  

Vision
Bilia shall be the best service company in the business.

Business concept
Our business concept entails offering car ser-vice, car sales and supplementary services that give the customers enduring added value. Our brand promise to the customer is: A better deal. It is this customer benefit that is the basis of our ability to grow with profitability and thereby create value for our shareholders.

Overall strategy
Our overall strategy is to create growth with profitability. We have broken down this overall strategy into a number of component strategies which together are crucial for strengthening profitability:
1) increased customer focus
2) development of leadership and personnel
3) cost-cutting measures
4) further developed used car business
5) increased workshop efficiency
6) development of new service concept
7) exploitation of economies of scale.

Competitive advantages
The component strategies guide us in our efforts to make Bilia even stronger and more profitable. At the same time we have several competitive advantages that serve as a platform for the further development of our business:

  • We have a clear customer focus and are constantly improving our service.

  • Our employees are highly qualified and willing to develop to give the customers the best possible service.

  • We have sales and service facilities with high accessibility and strong positions in each market.

  • Bilia is a strong brand and we have access to strong product ranges and brands in both the Ser-vice Business and the Car Business.

  • Our size permits economies of scale to be achieved in such areas as administration, purchasing and logistics.

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